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eAdvertising
What is Banner Advertising?
As you drive along nearly any highway you see countless billboards decorating the sides of the road. You can think of banner ads as Billboards on the Information Superhighway.
"Banners", 'Banner Ads" or "Banner Links" are usually appear at the top of web pages. Banner advertising is perhaps the most widely known and visible form of advertising on the Internet today. They work by increasing the visibility of the product or service being advertised, much like a magazine or TV ad. It is the perfect tool for announcing your web presence or conveying a
short commercial message to perhaps millions of cyberspace surfers.
A banner link is typically a GIF (Graphics Interchange Format) or JPG image. The size is range approximately 40 x 40 pixels to 500 x 70 pixels. The file size of the image should be less than 15 KB. The smaller the file size of the image, the quicker the image will load on the page being viewed. Unusually long downloading times may cause a viewer to become impatient and move on before the image has
been fully displayed.
The image will contain a short text or graphical message to persuade the viewer to click on it and be swiftly transported to that particular web site.
Why do you need Banner Advertising?
The Internet is a powerful advertising vehicle that can be used for both brand awareness and direct marketing campaigns by offering advertisers the unique ability to interact directly with their clients. However, there are BILLIONS of web sites out there. Thousands are adding on EVERYDAY.
HOW to let people know you have a web site?
HOW to make your web site visible among billions of them?
Internet advertising is without doubt the most accountable and flexible advertising medium available today. It offers a variety of benefits not seen in other forms of advertising. Some of the benefits:
Increase visibility of your web site Having a web site do not means you will have potential customers from the world to visit your web site. There are billions of web sites out there. You need CARI to increase your web site visibility in a shortest time possible. Banner ad is another effective way of doing that besides our free listing.
Buyers are just one mouse click away from your product. No other form of advertising can deliver potential customers to your store so easily. It is the most effective way to attract the most valuable, potential customer for your business as individuals consciously choose to visit your website by 'clicking' on your banner.
Track exactly how effective your ads have been. No other form of advertising lets you to that. With banners, you can record how many people saw your ad, and how many people took action by clicking on them. Banner ads can deliver concrete results that can be analyzed.
Reach a worldwide audience at a fraction of the cost. Banner ads and the use of the Web allow you to reach a worldwide audience at a fraction of the cost associated with other international media. If your product has no borders, banner ads offer you a unique opportunity.
Effective promotion of products and services. CARI is very useful in promoting a whole range of products and services: Anything from household products, to heavy industrial product can advertise here. We have visitors from student to fortune 500 companies' executive that will see your product and services 24 hours a day, 7 days a week.
You can target a very specific audience in CARI. CARI has 14 categories for all web sites in Malaysia. Each category has a very specific audience If you advertise on CARI your ads will be well targeted and you will get the very maximum out of your advertising money.
Increase name awareness. Internet is a young and fast growing medium, lots of shops and artists are coming online with their products. One of them will be your competitor. Advertising is an essential ingredient to retain a prominent market position. By advertising you send a clear message: "we are a prominent and successful company, we stand out". People will be familiar with your name and
think of you when they need something.
Banner Ads Placement
Picking specific placement of your banner can be simple or very difficult depending on your target market. Some products are too specific to effectively identify any particular audience. But CARI can do that for you, you can chose any of the 14 categories that best fit your products or services and get the very maximum out of your advertising money. We will also give you our advice on where to place your banner in CARI and get your
ads viewed by those individuals most likely to be interested in your product or service.
CARI is the most popular starting point for individuals looking for information on-line for Malaysia. Everyone is trying to get their site listed at the top of our search result page for the words or phrases most relevant to their product. While your sponsorship is active, we can get your site listed at the top of our search result page for the words or phrases most relevant to your product or services. This is included free of
charge for you while your sponsorship are active
Effective Banner Design
The success of a banner advertising campaign relies just as heavily on effective banner design as it does on proper placement and management.
A well-designed banner can greatly increase the percentage of people who click on your banner. If you let our contracted awards winning graphic designer do that for you, you will not have to worry about all that.
Definitions and Term use in Banner Ads
Impressions and Hits - What's The Difference? An impression is counted when an Internet user views a page on a particular site that an advertisement appears on. An impression based model is a more accurate measurement barometer to base advertising on than terms such as `Hits' which only calculate a figure based on the total number of files down loaded from an individual site.
It is quite common for a single Web page to be made up of over twenty files therefore `Hits' can give an inflated and subsequently unreliable estimate of visits.
Click-Through: When a banner ad is clicked on and the user is taken through to advertiser web site this is termed a `click through.'
Cost Per thousand Model: Cost per one thousand impressions.
Web sites today are moving towards a cost per thousand model (CPM) for advertising. This model allows advertisers to make valuable comparison across a variety of web sites by giving an indication of how much one impression will cost. For instance a CPM of RM 20 translates into a cost of 2 cents per impression. It gives you a rate based on the number of times your ad will be served to a user but not
just the potential number of people who may see your ad like other advertising.
Flat Fee Advertising: Banner advertising calculated by some period of time, like one week or one month the banner ad will appear on the advertising site. Charges do not related to the number of impressions or click-through.
Gif or Jpg : File format that is commonly used for banner images.
Hit : An entry in the log file of a Web server. A hit is generated by every request made to a Web server. Calculate based on the total number of files down loaded from an individual site. It is quite common for a single web page to be made up of over twenty files therefore `Hits' can give an inflated and subsequently unreliable estimate of visits.
Impression : One display of a banner to a single viewer. Advertising rates are often related to the total number of times the banner is displayed
Page : An HTML document that may contain text, images, and other on-line elements. It may be static or dynamically generated. It may be a stand-alone HTML document, or page which is contained within a frame.
How To Book Your Advertising on CARI?
To book your advertising with CARI please e-mail: Marketing Team and provide us with your contact details. We will have a reply to you within one working day either by phone or e-mail.
If you have other questions, you are welcome to give us a call at 603-78809790
Thank you for choosing CARI for your online advertising campaign.
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